Bulk outbound AI calling on Dvaarik works like this: you upload a CSV of your own leads or point your lead sources at the platform, create a calling campaign with a script goal — revive old enquiries, confirm renewals, invite to an event, follow up unclosed quotes — and the agent works through the list on the schedule you set. Every call is made in the customer's language, every answer is written back to the lead record, and every call leaves a recording, a transcript, and a summary. The campaign feature itself is included; you pay for talk time from ₹2/min with whole-minute billing, and each concurrent line (₹1,500 per 30 days) is one call at a time — more lines, more parallel calls. The non-negotiable rule sits up front: this is for your own leads, people who enquired with you or gave you their number. Dvaarik is not a cold-calling cannon, and the reasons are legal as much as moral.
What can a calling campaign actually do?
A campaign is a list plus a goal plus a schedule.
The list is yours: a CSV upload, leads collected by the webhook from your ads and forms, or leads the agents themselves captured from calls, WhatsApp, Instagram, and website chat. The goal shapes the script: qualify and book (‘are you still looking? shall we schedule the visit?’), confirm and remind (‘your AMC renewal is due, shall I book the technician?’), announce and invite (‘the new batch starts Monday, want a seat?’), or recover (‘you asked for a quote last month — still interested?’).
The schedule respects your calling hours and works the list automatically — no one dials, no one tracks who was called, no one forgets the follow-up. Outcomes land on each lead record as structured answers plus the recording and transcript, so the morning after a campaign your team opens a sorted list: interested and booked, interested but later, not interested, unreachable.
What does calling 500 leads actually cost?
Arithmetic, not a quote. Suppose 500 leads, an average of two billed minutes per completed call, and a 70% reach rate.
| Line | Working | Cost |
|---|---|---|
| Talk time | 350 completed calls × 2 min × ₹2/min | ₹1,400 |
| Phone line | 1 concurrent line, included in the monthly ₹1,500 recharge you already pay | — |
| Campaign feature | Included | ₹0 |
The comparison above states the published row-by-row differences; read each row with its source, date, and qualifying notes.
About ₹1,400 of credits to touch an entire quarter's backlog — the cost of one newspaper ad, for a list where every single record now carries a fresh, structured outcome. Unanswered calls bill nothing beyond any brief connection minutes your telecom reality imposes; whole-minute billing means a 40-second call bills as one minute and a 61-second call as two, stated plainly because it changes short-call math.
One line makes one call at a time, so a 350-call campaign on a single line spreads across the schedule; add lines at ₹1,500 per 30 days each when you want the list finished faster.
Why own leads only — and what does the law say?
Because India's telecom rules draw a hard line between calling people who asked to hear from you and calling strangers. TRAI's framework for commercial communication — DND preferences, registered sender series, consent records, penalties — exists precisely to punish the second category, and enforcement has teeth.
Dvaarik's position is structural, not advisory: campaigns run over leads that exist in your account because someone enquired, filled your form, did business with you, or was uploaded by you as your own customer data. The agent identifies the business at the start of every call and does not pretend to be human when asked. Calling hours are enforced by schedule.
If your growth plan is buying a scraped database and dialling it, this is the wrong product, and the two guides linked below explain why that plan ends badly regardless of which tool executes it.
How is this different from hiring telecallers?
Three differences that matter and one that gets exaggerated.
Coverage: the agent calls every record on the list — the 400th lead gets the same energy as the first, at 11am or 7pm, in Telugu or Hindi or English as the customer prefers. Human telecallers triage; lists die from the bottom.
Records: every call produces a transcript, a recording, and structured answers on the lead record. Telecaller outcomes live in whatever got typed into the sheet.
Economics: at ₹2/min, the 500-lead campaign above costs about ₹1,400; a telecaller-day covers a fraction of that list before salary, seat, and supervision.
The exaggeration: AI does not out-persuade a good human closer, and it should not try. The honest division of labour is coverage and qualification by the agent, closing by your best human — who now spends the day only on the leads marked interested.
How do agencies run this for clients?
Under the white-label programme, the same campaign boards exist inside each client business you manage. The client's leads stay in the client's account, calls run on the client's assigned number with the client's script and data, and outcomes land in the client's dashboard — which your team reaches through delegated access to set up and monitor.
The economics stack the same way for every client: you buy talk time at partner wholesale rates and lines at ₹1,000 per 30 days each, you charge the client your price, and the margin is yours. A monthly ‘we call every lead you generated and book the warm ones’ retainer is one of the cleanest productised services an agency can sell, because the deliverable is a dashboard the client can read without you in the room.
Frequently asked questions
What is bulk outbound AI calling?
A calling campaign where an AI agent works through a list of your own leads automatically — qualifying interest, booking next steps, and writing outcomes to each lead record with a recording and transcript — on a schedule that respects your calling hours.
Can I call any phone list I buy?
No. Campaigns are for your own leads — people who enquired with you, filled your forms, or are your existing customers. India's TRAI framework penalises unsolicited commercial calling, and Dvaarik is built for warm follow-up, not cold lists.
How many calls can run at the same time?
One per phone line. Each line is ₹1,500 per 30 days for direct businesses (₹1,000 partner wholesale) and handles one live call; add lines to run a list faster in parallel.
What does a 500-lead campaign cost?
Roughly ₹1,400 of talk-time credits at ₹2/min, assuming about 70% reach and two billed minutes per completed call — with the campaign feature included and no per-campaign fee. Whole-minute billing applies.
What happens to leads who do not answer?
The campaign retries within your schedule and marks the final state on the lead record, so unreachable leads are a known, listed outcome — not a mystery row in a spreadsheet.
Every business with a year of history is sitting on a lead list it never finished calling — not from laziness but from arithmetic: human hours never stretch to the bottom of the list. Bulk outbound AI calling changes the arithmetic. The whole list gets called, the outcomes get written down, and the humans inherit only the conversations worth having. The rules stay non-negotiable — your own leads, your calling hours, the business named on every call — because the point is reviving relationships you already earned, not manufacturing ones you did not.
Check the campaign against the free [TRAI compliance checker](/tools/trai-compliance-checker) first, then upload last quarter's unclosed leads, set the calling window, and read the sorted outcomes tomorrow morning.
LoginTagged
Written by
Rohith Sriramula
Founder & CEO, Dvaarik AI
A laid-off engineer who went all in on Dvaarik AI. He builds the platform and product workflows from hands-on work with Indian businesses, not theory.