Comment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
What does Comment-to-DM Automation mean in practice?
Comment-to-DM automation turns public engagement into private conversations. A per-post rule watches for trigger words in comments ('PRICE', 'LINK', 'BOOK'), replies to the comment publicly so other viewers see the page is responsive, and sends the commenter a DM with the actual answer — a price list, a booking link, a catalogue. Commenters are warm leads at peak interest; replying within seconds instead of hours is the same speed-to-lead principle applied to Instagram. Done properly, it runs through Meta's official Instagram messaging on the business's own account, and the owner can jump into any conversation manually — the automation steps aside for that customer. Dvaarik's Instagram Agent handles both halves: instant DM replies in the brand's voice and per-post comment-to-DM rules — included in the Social Plan (₹1,500 per 30 days, debited from prepaid credits), with no reply cap added by Dvaarik on top of Meta's own messaging limits.
Real example
A salon posts a reel of a hair transformation with the rule 'comment PRICE → DM the price list'. A viewer comments 'PRICE', gets a public reply and a DM with the full list plus a booking link — at 11 PM, while the owner sleeps.
Related terms
Learn more on Dvaarik
More terms in this category
Embedded Signup
Embedded signup is an in-product onboarding flow that lets a business authorise and connect an external platform account without manually exchanging credentials or API keys.
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
See comment-to-dm automation working live
Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
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