Instagram DM automation for agencies should turn comments and messages into accurate answers, qualified leads, bookings and human handoffs on the client's own account. Dvaarik partners pay ₹1,000 for the 30-day Social Plan and ₹1 per AI-handled conversation. The agency chooses its retail package and operates the client relationship under its own brand.
What should an agency automate first?
Start with recurring questions under high-intent posts: price, availability, location, appointment times, catalogue details and how to buy. Comment-to-DM can move a public expression of interest into a private conversation, but the reply still needs the client's approved facts. Escalate complaints, negotiations, regulated advice and uncertain answers to a person. Meta's Instagram Messaging API documentation, read 4 Aug 2026, is the primary technical reference for supported account and messaging behaviour.
How should the client package be priced?
| Agency cost input | Dvaarik partner rate |
|---|---|
| Social Plan | ₹1,000 per 30 days |
| AI-handled conversation | ₹1 |
| Agency discovery, content rules and review | Set by the agency |
The comparison above states the published row-by-row differences; read each row with its source, date, and qualifying notes.
A retail bundle can include account onboarding, knowledge setup, one campaign rule, a conversation allowance, weekly review and stated overages. WhatsApp can share the Social Plan, which makes a combined social-reception package easier to sell. See the white-label Instagram page and own-WABA guide.
What should agencies report to clients?
Report conversations handled, leads captured, bookings or payment links sent, handoffs, unanswered questions and content that caused demand. Avoid claiming revenue unless attribution is defensible. Review failures by category and update the client's data rather than hiding bad transcripts. Confirm account ownership, administrator access and offboarding before launch. The marketing agency guide covers the wider delivery offer, while white-label mechanics covers branding and client separation.
Frequently asked questions
Does the client keep its Instagram account?
Yes. The automation connects to the client's supported account; the agency should use granted access rather than owning the client's identity.
Does the Social Plan also cover WhatsApp capabilities?
Yes. The partner Social Plan enables supported WhatsApp, Instagram and campaign capabilities for 30 days.
Should every DM receive an automated answer?
No. Complaints, negotiations, regulated advice, uncertainty and explicit requests for a person should be handed to a human.
Instagram automation is valuable when it shortens the distance from interest to a correct next action. Agencies should package data setup, policy-aware automation, human handoff and ongoing review, not sell an unattended reply bot. The software cost is public; the agency earns by making the workflow reliable for a specific client.
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Written by
Rohith Sriramula
Founder & CEO, Dvaarik AI
A laid-off engineer who went all in on Dvaarik AI. He builds the platform and product workflows from hands-on work with Indian businesses, not theory.